McDonalds wants to introduce a new sandwich tentatively namedMcFish. To test the

McDonalds wants to introduce a new sandwich tentatively namedMcFish. To test the

McDonalds wants to introduce a new sandwich tentatively namedMcFish. To test the feasibility of this new product conceptMcDonalds needs to conduct market research. If the market favorsthe concept then McFish would be a candidate for further businessanalysis. The narrative of the product concept is as follows:



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